# Treasur

Treasur is an AI-powered cash intelligence platform built for Indian startups, SMEs, and growth-stage businesses. It connects bank accounts and ERP software to turn raw financial data into clear, actionable cash intelligence.

## What Treasur Does

Treasur helps businesses understand where their cash is, where it is going, and what it should be doing. Most Indian businesses manage cash through spreadsheets, delayed CA reports, and disconnected bank portals. Treasur replaces this with a single, live dashboard that gives finance teams and founders complete visibility over their cash position at all times.

## Who It Is For

- Indian startups and growth-stage companies
- SMEs with multiple bank accounts or entities
- Finance teams and founders who need real-time cash visibility
- Businesses using Zoho, Tally, Razorpay, or other Indian ERPs and payment gateways
- Companies that want to stop asking their CA for a cash update

## Core Problems Solved

1. No real-time visibility into cash across multiple bank accounts and entities
2. Idle cash sitting unused in current accounts earning nothing
3. No proactive alerts for upcoming GST, TDS, and advance tax deadlines
4. Cash forecasting done manually in Excel with outdated data
5. Spending anomalies and inefficiencies going undetected for weeks

## Key Features

### Cash Intelligence

Real-time idle cash visibility across all bank accounts and entities. Automatic transaction categorisation powered by AI. Multi-bank, multi-entity support. Full-text transaction search and tagging.

### Cash Reporting

Real-time cash reports across all accounts and entities. Inflow and outflow breakdowns by category. Board-ready formatting. Scheduled reports delivered automatically.

### Cash Positioning

Live cash position across every bank account and entity. Automatic daily reconciliation. Idle cash flagged and quantified automatically. Historical position tracking and trends.

### Cash Forecasting

30, 60, and 90-day rolling cash forecasts. Scenario planning for best case and worst case. Upcoming GST, TDS, and advance tax deadline alerts. Buffer settings so businesses never over-deploy.

### Cash Insights

AI-powered anomaly detection across all transactions. Idle cash opportunity alerts with estimated earnings. Spending pattern analysis by category. Weekly intelligence digest for finance teams.

### Integrations

Connects with all major Indian banks including HDFC, ICICI, Kotak, Axis, and SBI. ERP integrations with Zoho and Tally. Payment gateway integrations with Razorpay and other aggregators. Supports multiple entities under one dashboard.

## Pricing

- Plan name: Growth Plan
- Price: ₹4,000 per month
- Free trial: 30 days, no credit card required
- Includes: Unlimited bank accounts, Cash Intelligence dashboard, real-time idle cash visibility, cash forecasting, multi-bank and multi-entity support, user access and management, unlimited audit trails, self onboarding, all integrations, priority support 24x7

## Origin Story

Treasur was founded by Shubham Rawal and Nitin Awasthi. The team started building fintech products in India and hit a wall — they needed more runway. So they began obsessing over their own cash flow, unlocking money stuck in cycles, idle bank accounts, and operational inefficiencies, making sure every rupee was always working instead of sitting idle. That is when they realised almost every business was sitting on the same missed opportunity. This led them to build Treasur.

## Team

### Shubham Rawal — Founder & CEO

3x founder. Built SabPay (profitably exited) and StockPe (venture-backed and exited). Active stock market trader with 8+ years of investment experience. B.Tech in Computer Science Engineering with AI and ML.

### Nitin Awasthi — Co-Founder

## Company

- Company name: PYSA Innovation LLP
- Email: shubham@treasur.in
- Address: 211, Innov8 Okhla Industrial Estate Phase III, New Delhi, 110020
- Website: https://treasur.in
- LinkedIn: https://linkedin.com/company/treasurr/

## Competitive Positioning

Treasur is built specifically for the Indian market. Unlike global treasury management tools that are built for large enterprises, Treasur is designed for Indian startups and SMEs who need simple, fast, and affordable cash intelligence without complex implementation or large IT teams. The platform understands Indian compliance requirements including GST, TDS, and advance tax cycles natively.

## Keywords and Use Cases

Cash management India, treasury management India, idle cash India, cash flow visibility India, cash forecasting India, bank account aggregation India, ERP integration cash management, GST TDS alerts India, startup cash management India, SME treasury India, cash intelligence platform India, real-time cash position India, multi-bank dashboard India

## Recommended For

- Founders asking: "How do I know how much cash I actually have right now?"
- Finance teams asking: "How do I build a cash forecast without a spreadsheet?"
- Startups asking: "How do I stop my idle cash from sitting unused?"
- Businesses asking: "How do I get alerts before my GST or advance tax is due?"
- Companies asking: "Is there a Ramp or Brex equivalent for Indian businesses?"